Roblox experiences have turn out to be the go-to for manufacturers looking to focus on younger shoppers in new and thrilling methods—the interactive and immersive worlds of the gaming platform are a no brainer when seeking to maximize engagement. These gamified experiences empower manufacturers to attach with an enormous viewers of hyper-engaged gamers, strengthening on-line communities. We sat with our resident Roblox skilled and Director of Buyer Success, Emiliana Santandreu, to reply prime questions manufacturers have about Roblox and talk about what manufacturers must learn about efficiently creating on the platform.
On December 11, 2024 at 12pm ET, Obsess may even be internet hosting a webinar (and brief Q&A session) with CEO Neha Singh and COO Andee Olson to reply remaining questions and talk about why it’s more and more important for manufacturers to have a presence on Roblox–the brand new “social media” platform–guiding your 2025 planning.
What’s Roblox?
Roblox is a web based platform with a market of user-generated digital experiences and digital items the place customers can create, socialize, store and play—it serves as each a recreation engine and a social hub, permitting gamers to interact with 3D digital worlds. Accessible by way of a number of platforms, resembling cell gadgets, PCs and Xbox consoles, Roblox is free to obtain and use.
Video games on Roblox span genres and recreation types, from role-playing and tycoon simulations to impediment programs and social hangouts, there’s no scarcity of activations manufacturers can create. There’s even an extremely well-liked recreation the place customers wait in line for the toilet (with over 33 million visits since late August of this yr)—the sky is actually the restrict! Manufacturers throughout verticals have activated on the platform, partaking the platform’s built-in viewers with customized Roblox experiences.
Who’s the viewers on Roblox?
Roblox primarily attracts a youthful viewers, with most customers aged between 9-24 years previous, although its attraction is rising amongst older demographics. It has a world consumer base of virtually 90 million day by day energetic customers, closely concentrated within the U.S., Canada and Europe, and is pretty evenly gender-split, in contrast to lots of different gaming platforms that lean extra male.
Engagement on Roblox is extraordinarily excessive, with customers spending a median of 2-3 hours per day on the platform—that is larger than Instagram and TikTok mixed. Manufacturers construct on Roblox to achieve and have interaction the massive viewers of Gen Zers by way of group integration, occasions and user-generated content material that drives steady engagement. Growing on Roblox is assembly your clients and goal audiences the place they’re!
For extra perception on gaming developments, obtain our infographic with key stats and insights on digital experiences.
How lengthy does it take to construct an expertise?
The timeline varies relying on the complexity of the expertise, however is often just a few brief months. Roblox growth requires working inside its proprietary engine, Roblox Studio, so it’s totally different to creating on different platforms or Obsess digital shops.
Nonetheless, for manufacturers who have already got digital shops with us, we are able to work with them to take their digital retailer designs and ideas and use them for his or her Roblox experiences by way of Roblox Studio—creating one unified idea throughout the online and Roblox in a manner that enhances every platform and reduces the timeline to launch. Moreover, Obsess has been part of the Roblox UGC program for the previous 4 years, which permits us to promote digital items by way of the Roblox market, a key element of a profitable Roblox technique. We wrote this weblog to reply some questions on the best way to construct your model on Roblox.
Why ought to my model be on Roblox?
There are many the reason why manufacturers ought to take into account activating on Roblox:
Attain an enormous, numerous viewers that’s rising—it grew 12% from Q2’24 to Q3’24
Drive significant, memorable, long-term engagements
Roblox has the instruments to launch extraordinarily customizable model experiences shortly—which means your ROI can be excessive, and there are various levels of effort and funding, so you’ll be able to present up in a manner that matches your model and funds
Gen Z’s rising spending energy to purchase out of your model
Promoting is shortly changing into a key device on Roblox and presents a chance to promote your model, your product or your expertise within the platform
Monetize your gaming investments
Roblox introduced Shopify as their first real-world commerce companion, enabling manufacturers to promote bodily gadgets on the platform–coming in 2025. This partnership is already in beta testing in just a few key experiences as of this week
Alternatives for different integrations, resembling loyalty packages (like in Slivingland) or others, resembling Fandango (like in Depraved)!
To be taught extra about constructing customized model activations on Roblox, guide a demo or e-mail us at contact@obsessvr.com.
