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The Princess of TradFi Quietly Built an $800 Million On-Chain Empire — But She’s No Match for the Knight of Late Capitalism | by Chip Mahoney | The Capital | Jul, 2025

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Photograph by Richard Clark on Unsplash

Whereas everyone seems to be hypnotised by Bitcoin ETFs and halving cycles, Jenny Johnson — the Princess of TradFi — has been busy constructing a blockchain empire proper beneath your nostril.

However let’s get the story straight. Jenny didn’t construct Franklin Templeton from scratch. She inherited the dominion from her father, Charles Johnson, who cast Franklin right into a Wall Road powerhouse over a long time. When Charles stepped apart, Jenny stepped up — decided to not let the previous fortress crumble within the coming digital wave.

In 2021, she launched FOBXX, the primary tokenised U.S. cash market fund. Practically $800 million now strikes throughout Ethereum, Arbitrum, Base, and Stellar, with real-time yield accrual and near-instant settlement. It’s what DeFi all the time promised, however scaled by the legacy behemoths.

FOBXX is constructed for establishments — the company treasuries who can’t wait three days for cash to settle or depart thousands and thousands frozen in a collateral pit whereas batch recordsdata get reconciled in a single day. Jenny noticed it coming, and moved first in TradFi to rebuild the rails.

However right here’s the reality: even the Princess of TradFi isn’t any match for the Knight of Late Capitalism.



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Tags: BuiltcapitalCapitalismChipEmpireJulKnightLateMahoneyMatchmillionOnChainPrincessQuietlyShesTradFi
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