Singapore, Singapore, March thirteenth, 2025, Chainwire
Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case examine by SuperScale, a world professional in gaming consumer acquisition. The examine offers an in-depth evaluation of how Aethir’s cloud streaming know-how enhances consumer acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.
Cloud Streaming as a Direct-to-Client Resolution
Gaming studios usually face excessive service charges when distributing video games by way of industrial app shops, with some platforms taking as much as 30% of a recreation’s income. Aethir’s decentralized cloud infrastructure permits studios to bypass these prices by using web-based streaming, offering an impartial publishing mannequin designed to boost consumer acquisition.
Key points of Aethir’s cloud streaming embody:
Diminished Reliance on App Shops – Net-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a larger share of income.Decrease Person Acquisition Prices – Immediate play through social media or commercials reduces friction within the consumer journey, enhancing conversion charges.Expanded Machine Accessibility – Video games might be performed on PCs, cellular units, and sensible TVs with out {hardware} limitations.Various Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases might be managed independently of third-party platform charges.
Insights from SuperScale’s Case Research
SuperScale carried out a two-phase evaluation to evaluate Aethir’s affect on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cellular recreation Tiny Tower was chosen because the take a look at topic.
Part 1: Conversion Charge Evaluation
SuperScale examined how completely different engagement strategies—”Stream Now,” “Immediate Play,” and “Obtain”—affected consumer acquisition metrics, significantly value per set up (CPI) and engagement charges.
Findings from Part 1:
43% extra gamers opted for immediate play over direct downloads.Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.Conversion charges had been 45% larger for the streaming possibility.
Part 2: ROAS and Person Engagement
Part 2 measured early engagement and ROAS by evaluating consumer conduct between app retailer downloads and Aethir’s Stream Now function.
Findings from Part 2:
143% extra customers engaged with the Stream Now function in comparison with direct downloads.Day 7 ROAS elevated by 75%.Common income per consumer (ARPU) grew by 93% with Stream Now.Session counts elevated by 77% on common.Session length was 26% longer.Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.
Potential Functions for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure could also be significantly helpful for:
Established publishers trying to drive direct site visitors and optimize income fashions.Dwell service and MMO video games requiring seamless cross-device entry.Video games with social and viral enchantment, the place prompt playability enhances influencer-driven advertising methods.Rising markets, the place cloud streaming presents an answer for customers with out high-end gaming {hardware}.
SuperScale’s findings spotlight Aethir’s function in enhancing gaming consumer acquisition by way of decentralized cloud streaming. The whole examine is on the market on Aethir’s web site.
About Aethir
Aethir is a decentralized cloud computing infrastructure supplier targeted on optimizing GPU distribution and utilization for enterprise purposes. By transferring away from centralized fashions, Aethir permits scalable entry to computational sources, supporting companies throughout numerous industries and areas.
Contact
Advertising DirectorDikshaAethir[email protected]
