American rapper and file producer Kanye West has been within the information currently following his shock look on the Grammys 2025. The hip-hop celebrity has been actively posting on X, teasing a doable crypto collaboration with Coinbase CEO Brian Armstrong.
‘Crypto Yeezy’?
In a February 7 put up on X, West shared that he was provided $2 million to advertise a fraudulent cryptocurrency venture in his identify. This revelation got here amid the collection of erratic, abusive, and considerably disturbing posts made by the 47-year-old singer.
In response to the chat screenshot, Kanye West was provided an up-front cost of $750,000 for the promotional contract. The association would additionally embrace a subsequent cost of $1.25 million 16 hours after the billionaire rapper posts in regards to the venture.
The captured messages confirmed that West would then be presupposed to announce to the general public that his X account was hacked and the put up was not from him. This scheme was projected to rob unsuspecting followers and crypto group members of “tens of tens of millions of {dollars}.”
Kanye West talked about that he refused the supply and reduce his work relationship with the person who proposed it. Regardless of the abusive and anti-semitic posts that adopted this revelation, a number of members of the web group and crypto initiatives urged the Hollywood star to launch a coin.
Supply: X
Most notably, Solana-based token technology and buying and selling platform Pump.enjoyable responded to one in every of West’s posts — about “channeling Andrew Tate”, encouraging him to launch his personal cryptocurrency. Nevertheless, Kanye West seems to not be contemplating the platform for his crypto endeavors.
In a put up on X captioned “regarding crypto,” West shared one other chat screenshot the place he requested an nameless affiliate to “resend that crypto join.” This particular person responded with “Brian Armstrong, CEO & Founding father of Coinbase,” saying they’d ask for the crypto founder’s telephone quantity.
Celeb Tokens Making A Return In 2025?
Kanye West wouldn’t be the primary Hollywood celeb to launch a token if he had been to take action. Notably, rapper Iggy Azalea launched her Mom Iggy (MOTHER) token in Might 2024, garnering vital consideration at a time when celeb token launches had been in trend.
Different celebrities allegedly concerned in token launches up to now yr embrace Davido, French Montana, and Lil Pump. Whereas Kanye West is without doubt one of the largest names within the world music business and popular culture, his erratic and controversial nature provides an fascinating dimension to how traders will strategy a token launched in his identify.
The entire crypto market cap on the each day timeframe | Supply: TOTAL chart on TradingView
Featured picture from Matt Winkelmeyer, chart from TradingView
