Flo Rida’s bought feeling about smoothies. The Grammy-nominated artist has joined Past Juicery + Eatery as an fairness stakeholder, backing the fast-casual chain’s enlargement into South Florida and its broader nationwide progress technique.
This isn’t Flo Rida’s first transfer within the enterprise world. He was an early Celsius Power Drink endorser who helped develop the model earlier than a contract dispute. In 2023, a Florida jury awarded him $82.6 million after discovering Celsius had breached the deal. He’s since put that windfall to work, together with a brand new beverage model and now Past Juicery + Eatery.
“I really like which you could seize one thing that makes you’re feeling good whereas nonetheless scrumptious, whether or not it’s my go-to inexperienced bottled juice, the Blue Temper Rush smoothie or the Turkey Dijon Wrap,” Flo Rida stated in an announcement. Based in Birmingham, Michigan, in 2005, Past Juicery + Eatery started franchising in 2018 and now operates greater than 50 areas throughout 4 states.
Flo Rida’s bought feeling about smoothies. The Grammy-nominated artist has joined Past Juicery + Eatery as an fairness stakeholder, backing the fast-casual chain’s enlargement into South Florida and its broader nationwide progress technique.
This isn’t Flo Rida’s first transfer within the enterprise world. He was an early Celsius Power Drink endorser who helped develop the model earlier than a contract dispute. In 2023, a Florida jury awarded him $82.6 million after discovering Celsius had breached the deal. He’s since put that windfall to work, together with a brand new beverage model and now Past Juicery + Eatery.
“I really like which you could seize one thing that makes you’re feeling good whereas nonetheless scrumptious, whether or not it’s my go-to inexperienced bottled juice, the Blue Temper Rush smoothie or the Turkey Dijon Wrap,” Flo Rida stated in an announcement. Based in Birmingham, Michigan, in 2005, Past Juicery + Eatery started franchising in 2018 and now operates greater than 50 areas throughout 4 states.
