The nation’s main canine wellness franchise, Dogtopia, is revolutionizing canine daycare with their modern Digital Daycare. The award-winning pet care supplier partnered with Obsess to launch their digital expertise, an interactive software for pet dad and mom to be taught extra about their providers and the way they will help canines reside lengthy, wholesome and joyful lives.
Customers are met with a pleasant avatar on the entrance of their digital daycare, introducing find out how to navigate the expertise and the immersive options out there: a scavenger hunt recreation, canine trivia quiz, multimedia instructional content material and extra.
“Dogtopia is dedicated to staying on the forefront of innovation to make sure the most effective expertise for all canines and their households,” mentioned Neil Gill, President and CEO of Dogtopia. “We’re thrilled to introduce this cutting-edge digital world and supply dad and mom with a contemporary, immersive strategy to discover our wellness choices and select Dogtopia with confidence.”
Prepared, Set, Playtime: Gamification for the Pet Care Business
Dogtopia included on-brand gamification components of their digital world to have interaction customers and incentivize loyalty. Fetch the canine treats to your furry pals in a customized scavenger hunt recreation or full the canine trivia quiz to win an unique supply from Dogtopia—a free month of daycare from the most important and most trusted identify within the canine daycare recreation.
Uncover Dogtopia Pet Care & Wellness Companies
Dogtopia’s digital world serves as an immersive branding software, partaking pet dad and mom with instructional content material round their model and providers, to drive appointment bookings and spotlight the Dogtopia distinction.
The services-based firm packed their digital expertise with entertaining media that teaches customers about their daycare, boarding, grooming and spa choices—from interactive playscapes to a photograph album of canines at IRL native occasions, there isn’t a scarcity of instructional content material within the expertise. The model even included actual footage of considered one of their daycare amenities to display on-site safety measures and the way their staff operates.
The digital expertise additionally goals to extend model consciousness, educating guests round their mission, together with their philanthropic Dogtopia Basis, and why dad and mom ought to belief the supplier with their beloved pet.
Lining the partitions of the foyer are posters and informational hotspots, the place the pet care supplier highlights their dedication to security, schooling/coaching and complete pet wellness. When customers click on on a hotspot, they’re met with branded video content material to point out how they tackle every mission assertion. Model mascot, Scruffy, additionally makes an look on the foyer partitions to remind the staff of why they do what they do—for the love of canine.
Digital Innovation in Pet Retail
Along with the digital tour of the canine daycare, Dogtopia’s Digital World permits guests to buy pet merchandise within the expertise. From canine bowls and leashes to specialty shampoo, consumers can buy at-home gadgets for each canines and fogeys all through the expertise. By integrating their e-commerce store with the digital world, pet dad and mom are in a position to seamlessly buy gadgets from Dogtopia Store instantly within the digital expertise.
Dogtopia’s digital world is greater than only a novel addition to their trusted providers; the modern initiative represents a leap ahead for the pet care trade, setting a brand new normal for the way pet service suppliers can educate pet house owners and immerse customers into their model world, no matter their bodily location.
To be taught extra about find out how to create your individual digital model world, e mail us at contact@obsessvr.com or guide a demo.
