DDC Enterprise Ltd., a China- and U.S.-based shopper model and e-commerce firm, has introduced plans to undertake Bitcoin as a strategic reserve asset, concentrating on the buildup of 5,000 BTC over the subsequent 36 months. The transfer, revealed in a shareholder letter immediately by Founder, Chairwoman, and CEO Norma Chu, positions DDC as one of many first corporations in its sector to embrace Bitcoin as a part of its core monetary technique.
“I’m exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Technique, a cornerstone of our long-term worth creation plan,” mentioned Chu. “Bitcoin’s distinctive properties as a retailer of worth and hedge towards macroeconomic uncertainty align completely with our imaginative and prescient to diversify reserves and improve shareholder returns.”
The technique begins with a direct buy of 100 BTC, with short-term objectives to accumulate 500 BTC inside six months, nonetheless with an general goal to hit 5,000 BTC in 36 months on the agenda. DDC will implement the plan below the steering of a newly expanded crypto-familiar advisory board and treasury administration crew, making certain optimum execution.
“Our crew’s relentless give attention to operational effectivity and strategic reinvestment has positioned DDC as a leaner, extra agile group, able to capitalize on rising alternatives,” Chu mentioned.
The announcement comes after a record-breaking monetary yr for DDC in 2024. The corporate reported USD 37.4 million in income, representing a 33% year-over-year enhance. Gross revenue margin improved to twenty-eight.4%—up from 25.0% in 2023—due to strategic U.S. acquisitions and environment friendly operations in China. Shareholders’ fairness rose 33% to USD 11.3 million, with money, money equivalents, and short-term investments estimated at $23.6 million as of March 31, 2025.
“As founder and CEO, I’m extra optimistic than ever about DDC’s trajectory,” Chu concluded. “We’re not merely adapting to the longer term; we’re shaping it.”
