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Charles Schwab To Launch Bitcoin Trading, Directly Targeting Coinbase Users

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Charles Schwab is making ready to enter the Bitcoin buying and selling enviornment, in response to CEO Rick Wurster, who spoke in a brand new interview with CNBC. This positions Charles Schwab as a direct competitor to Coinbase, Wurster mentioned. 

JUST IN: $10 trillion Charles Schwab CEO says they are going to launch Bitcoin buying and selling “someday quickly” and shall be competing with Coinbase 👀 pic.twitter.com/VnpHfcFed0

— Bitcoin Journal (@BitcoinMagazine) July 18, 2025

“Our purchasers are invested in crypto right this moment,” Wurster mentioned. “In actual fact, our purchasers maintain greater than 20% of the change traded product crypto in all the trade, in order that they’re invested.” Regardless of this, he famous that crypto holdings at present signify “solely about $25 billion out of the $10.8 trillion that our purchasers have, so it’s nonetheless comparatively small.” 

Wurster revealed that Charles Schwab is “anticipating launching Bitcoin and ether, someday quickly in order that our purchasers have entry to that.” He added that the providing may function a key progress driver for the corporate. 

Wurster defined that consumer demand is driving the choice. “What we hear from lots of our purchasers are that they’ve 98% of their wealth right here at Schwab, and so they may maintain a p.c or 2% at some digital native agency to carry their crypto, and so they actually need to convey it again to Schwab as a result of they belief us,” Wurster mentioned. “They need it to take a seat alongside their different belongings and so we predict we’ll see some actual progress after we convey these to market.”

When requested if Schwab could be immediately competing with Coinbase, Wurster was clear: “It completely would. In the event that they’re shopping for their crypto at Coinbase, we might like to see them convey their crypto again to Schwab.” 

The announcement comes on the identical day President Trump plans to signal the GENIUS Act into legislation. The laws will set up a regulatory framework for stablecoins, which some imagine will result in a rise in BTC buying and selling quantity, additional encouraging conventional finance companies like Schwab to embrace Bitcoin. 

JUST IN: 🇺🇸 MARA CEO says President Trump signing The GENIUS Act right this moment will drive extra buying and selling quantity to Bitcoin 🚀

pic.twitter.com/374Ker7ug4

— Bitcoin Journal (@BitcoinMagazine) July 18, 2025





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