Glam and video games on aisle 1, The Benemart is open for enterprise. Profit Cosmetics launched their first digital 3D buying expertise in partnership with immersive expertise firm Obsess, setting a brand new normal for gaming-inspired commerce. Step into The Benemart (nearly!) the place Profit’s grocery-inspired idea presents an interactive digital house for guests to buy bestsellers and vacation favorites all from house. Designed to be social, Profit made on-line vacation buying straightforward and entertaining, cementing the sweetness model as a frontrunner in connecting with the subsequent era of gaming-native consumers.
“The Benemart is our very first 3D digital buying expertise, and we’re thrilled to welcome guests inside to expertise magnificence like by no means earlier than. This immersive buying journey blends our distinctive model storytelling with the unforgettable, grocery-inspired world that solely Profit can provide. Making folks really feel good and having enjoyable is a part of our DNA, so main with leisure to deliver our vacation assortment to life was a no brainer,” stated Toto Haba, SVP International Omnichannel Advertising at Profit Cosmetics. “Obsess has been a powerful accomplice in making a branded world that blends storytelling with play-driven discovery in a means that elicits the identical form of thrill because the in-store buying expertise. The digital expertise mimics a online game, which we all know is one thing that may resonate with younger digital consumers.”
The digital vacation pop-up options uniquely Profit décor and the model’s iconic present units stuffed with bestselling fan-favorites priced at holiday-special offers. Open for magnificence in 4 international locations together with america, United Kingdom, Germany and France, the immersive VR house presents consumers the prospect to seize a digital cart, browse the aisles and add Profit’s ultra-collectible units to their digital cart for buy. The featured assortment takes inspiration from on a regular basis grocery retailer objects, corresponding to chocolate bars, snack baggage and tinned fish, all with a enjoyable, imaginative twist. Profit can be pairing the digital pop-up store with an IRL expertise all through the UK for those who need to stroll the aisles in actual life.
Don’t know which Benemart present units you want? The digital expertise helps consumers discover customized product suggestions by means of Profit’s Vacation Present Information, which encompasses a quiz to match customers with the right merchandise based mostly on their solutions. Customers may even have the chance to nearly try-on the #1 Forehead Model Worldwide’s bestselling forehead merchandise and add them to their cart immediately from the digital expertise. All through the vacation season, consumers can even play branded mini video games for rewards and discounted units.
Gaming is the New Social: Branded On-line Video games for Commerce
The Benemart is stocked stuffed with interactive gamification and social buying components. Customers can take part on scavenger hunts to gather digital “grocery baskets” hidden all through the expertise, play a lottery-inspired scratch-off sport and discover the shop as customizable avatars. This expertise units a brand new normal for gaming-inspired commerce, introducing play-centric components all through the shopper’s buying journey.
Emphasizing social buying, customers might work together with different avatars in actual time—collect associates for a digital buying day with the ‘store with associates’ function permitting teams to voice chat, play video games and store collectively as avatars in actual time. Inside the on-line digital actuality expertise, every shopper is ready to customise their private avatars with a wide range of outfits and make-up appears to be like impressed by Profit’s finest promoting merchandise throughout brows, pores, lashes, cheeks and extra.
With the launch of their Digital Benemart Vacation Present Retailer, Profit Cosmetics set a brand new normal for gaming-inspired commerce. By play-driven discovery in an immersive, gamified and social digital expertise, the sweetness model cements themselves as a frontrunner in connecting the subsequent era of consumers.
To be taught extra about how you can create your individual digital model world, e mail us at contact@obsessvr.com or e book a demo.
