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Apollo’s Crypto Bet: Why Plume May Be the Crown Jewel | by Chip Mahoney | The Capital | May, 2025

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“Don’t go the place the trail could lead, go as an alternative the place there isn’t a path and go away a path.” — Ralph Waldo Emerson

If you hear the title Apollo World Administration, you in all probability don’t consider blockchain, tokenization, or crypto in any respect. You consider non-public fairness offers, actual property, insurance coverage, credit score — the normal empire-building bricks of one of the formidable various asset managers on the planet. Marc Rowen, their CEO, is main the cost of TradFi and Web3.

Apollo has spent many years mastering the artwork of discovering worth the place others miss it. From distressed debt to leveraged buyouts, they’ve constructed a $600+ billion fortress by seizing on inefficiencies, unlocking hidden worth, and executing with ruthless precision.

And now, Apollo has quietly positioned a number of chips on the crypto desk.

However right here’s what issues for readers seeking to personal the financial system and never simply take part in it: Apollo has solely gone huge on two crypto initiatives — and certainly one of them stands out as the true uneven wager.

Apollo didn’t get right here by chasing hype. Their roots return to the Nineteen Nineties, scooping up distressed belongings from fallen giants like Govt Life. They turned recognized for squeezing returns out of…



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