US reminiscence chipmaker Micron will report outcomes on Wednesday, and the market expects one other file quarter. However the AI growth additionally has a draw back that buyers will quickly really feel: costlier telephones, laptops and gaming consoles. This Christmas could be very prone to value extra.
Along with Korea’s Samsung and SK Hynix, Micron Expertise varieties an oligopoly in superior reminiscence chip manufacturing. It should report earnings on Wednesday, September 30, after the US market shut. The corporate is seeing file demand and guides for income of round $50 billion at a gross margin of roughly 86%. Wall Road expectations are barely greater nonetheless. That’s one cause Micron is among the many fastest-growing shares on the US market, up 277% 12 months up to now.
Progress is pushed by HBM, the high-bandwidth reminiscence chips which might be a necessary a part of AI processors akin to Nvidia’s. Manufacturing capability for them is totally offered out. The reminiscence scarcity might final at the least till 2028, as a result of constructing new manufacturing capability takes years and firms within the business are cautious about increasing.
Crucially, every bit of silicon that goes into HBM for AI is lacking from a cellphone’s RAM or a laptop computer’s storage. Reminiscence makers proceed to prioritize AI clients, so the scarcity of reminiscence for client electronics is beginning to present up in costs.
The brand new iPhone is an efficient instance. In accordance with TrendForce, the reminiscence within the new 256 GB iPhone 18 Professional prices about 400% greater than a 12 months in the past, and the cellphone’s whole part value has risen by about 38%. Apple has due to this fact raised the worth of each new Professional fashions by roughly CZK 2,000. Cheaper fashions and Android telephones must elevate costs much more sharply. Older telephones may also get costlier, since they use the identical reminiscence as the brand new ones and producers maintain solely small inventories.
The identical story is enjoying out with gaming consoles. Within the spring, Sony raised the worth of the PlayStation 5 with a disc drive by roughly CZK 2,500. Since August, Microsoft has raised the worth of the 1 TB Xbox Collection X by roughly CZK 4,000. Since September, Nintendo has raised the worth of the Change 2 by virtually CZK 750. PC makers Lenovo, Dell, HP, Acer and Asus are elevating costs by 15 to twenty%, and the typical smartphone worth is anticipated to rise by 14% this 12 months. So anybody planning to purchase a brand new laptop computer, cellphone or console earlier than Christmas will in all probability pay extra.
For traders, nevertheless, the Micron story isn’t solely clear-cut. The market already expects a powerful quarter, so what the corporate says about its outlook for the approaching months will matter extra. Reminiscence is likely one of the most cyclical industries on this planet, and a turnaround can come in a short time. File costs and margins encourage capability enlargement, which might paradoxically cool this gold rush, and a slowdown in AI funding would even be a danger. We see that as unlikely, nevertheless.
Micron hedges in opposition to this with multi-year buyer contracts that, in response to administration, ought to guarantee extra steady outcomes. Traders may also look ahead to potential share buybacks, following the instance of Nvidia, which introduced the most important buyback in historical past. If Micron confirms on Wednesday that the reminiscence scarcity will persist into subsequent 12 months, shareholders may have cause to have fun. Conversely, in the event you’re planning to purchase electronics, it might sign additional worth will increase. If the present scarcity continues into subsequent 12 months, we will count on telephones, laptops, tablets and consoles to rise by one other few thousand crowns. The quantity will depend upon reminiscence capability, with higher-capacity units seeing the most important will increase.








