Onboarding and engagement specialist Swaystack has partnered with Oxford Financial institution of Michigan and Cascade Federal Credit score Union of Washington State.
Oxford Financial institution and Cascade FCU will each use Swaystack’s gamified onboarding and engagement answer to reinforce and streamline onboarding, account funding, direct deposit switching, and extra.
Headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2026.
Buyer onboarding and engagement specialist Swaystack has teamed up with Oxford Financial institution, the oldest industrial financial institution in Oakland County, Michigan. Swaystack will deliver its gamified onboarding and engagement answer to the financial institution’s prospects inside Jack Henry’s Banno digital banking platform, serving to prospects fund accounts, change direct deposits, and switch subscriptions from the primary login.
“We’ve all the time believed that incomes a buyer’s belief means exhibiting up at each step of their monetary life,” Oxford Financial institution Chief Working Officer Nancy Rosentrater mentioned. “With Swaystack, we are able to now do this digitally—strolling prospects via funding their account, switching their direct deposit, shifting their subscriptions—serving to them develop with us via new merchandise and referrals. It’s a whole ecosystem that turns a brand new account right into a major relationship.”
The partnership between Swaystack and Oxford Financial institution comes because the development of banking shoppers sustaining relationships with a number of monetary establishments has accelerated considerably lately. A report from J.D. Energy famous that within the third quarter of 2025, 52% of newly opened checking accounts had been extra accounts quite than substitute accounts. This places vital strain on banks, credit score unions, and digital banking suppliers. As shoppers proceed to divide their monetary exercise throughout establishments, the power of any particular person establishment to earn prospects’ financial savings deposits, direct deposits, and belief is examined. Sadly, as Swaystack CEO and Co-Founder Har Rai Khalsa defined, the normal options to this problem have typically did not work for a lot of neighborhood banks and credit score unions.
“Most banks chasing this drawback find yourself shopping for 4 or 5 completely different instruments and spend(ing) years making an attempt to make them work collectively,” Khalsa mentioned. “We constructed Swaystack in order that neighborhood banks like Oxford Financial institution solely want one platform. The whole lot from the primary deposit to the following product strikes as a single related journey, every step establishing the one which follows. For Oxford, which means actual development from prospects they have already got. We’re giving a financial institution that has earned belief for over a century a contemporary solution to ship it, whereas sustaining what makes individuals belief them within the first place.”
Based in 2024 and headquartered in Miami, Florida, Swaystack made its Finovate debut at FinovateFall 2025 in New York. On the convention, the corporate’s CEO and founder demonstrated Swaystack’s gamified onboarding platform, which allows banks and credit score unions to spice up engagement with experiences that activate primacy, cut back dormancy, and rework new accounts into lasting relationships.
Swaystack’s partnership with Oxford Financial institution comes a month after the fintech introduced the same partnership with Washington-based Cascade Federal Credit score Union. As with Oxford Financial institution, Cascade FCU will pair Swaystack’s onboarding expertise with the Banno digital banking platform.
“We’ve got all the time recognized our strongest development comes from the members we already serve, however personalizing that outreach at scale was one thing our staff couldn’t do by hand,” Cascade FCU VP of Advertising Ashley Sensible mentioned. “Swaystack allows us to information each member via these first selections, and it turns the referral intuition we now have rewarded for years into one thing that occurs naturally as a part of the expertise.”
Cascade FCU was based in 1952, and has greater than 10,900 members. The credit score union was initially chartered to serve staff of the Nice Northern Railway and at this time is the monetary dwelling for greater than 100 employer teams all through Washington State and has $370+ million in belongings. Headquartered in Kent, the member-owned, not-for-profit establishment gives checking, financial savings, cash market, certificates of deposit, IRAs, and youth financial savings accounts, in addition to a full vary of lending choices, together with auto, dwelling, private, and scholar loans, and bank cards.
Thinking about firms creating revolutionary new options for credit score unions and their members? Try our newest take a look at the Credit score Union Highlight, coming to FinovateFall 2026 subsequent month in New York!
Picture by Geansebastian Rodriguez from Pexels
Views: 131
