It’s not shocking that vacation gross sales account for a major quantity of outlets’ annual gross sales. Manufacturers are frequently looking for partaking and entertaining campaigns to capitalize on drive vacation procuring and gross sales. A 3D digital retailer presents a brand new experiential procuring format and serves as a viable gross sales channel. With a digital expertise, manufacturers can create an surroundings that’s modeled off of their retail retailer, a inventive idea retailer or a totally fantastical location.
Digital vacation shops permit manufacturers to create utterly immersive and discovery-driven experiences full of instructional content material, primed for the busy gifting season. With 3D content material and modern options equivalent to gamification and present suggestion quizzes, manufacturers throughout verticals had been in a position to enhance engagement, conversion and attain throughout the busiest time of yr.
Key advantages of digital vacation shops embrace:
A brand new and interesting digital channel that stands out from different vacation campaigns
Interactive and discovery-driven procuring expertise that drives gross sales and advertising and marketing ROI
Partaking options that join customers to the model
A one-stop store to find, analysis and buy presents with seamless e-commerce integration
Decrease manufacturing prices for CGI visuals in comparison with on-location shoots and brick-and-mortar shows
To study extra about how immersive experiences impression vacation gross sales, obtain our e-book evaluating trade benchmarks from accomplice Salesforce to Obsess first-party information.
Examples of Digital Vacation Shops
Obsess has labored with quite a lot of manufacturers and retailers to create memorable vacation digital shops and experiences. Every expertise featured fantastical shows and larger-than-life decorations, whereas sustaining core e-commerce performance for an immersive and enriching on-line procuring expertise that drives digital vacation procuring. From manufacturers in vogue and wonder to CPG and past, these distinctive e-commerce experiences are in a position to immerse vacation buyers right into a digital world distinctive to the model.
Listed here are 5 examples of Obsess-powered digital vacation experiences:
J.Crew Digital Ski Chalet
J.Crew launched a digital après-ski retreat to delve into the model’s essence and seasonal choices. Stuffed with interactive components and holiday-inspired ambiance, the modern ski chalet merchandised the newest males’s and girls’s assortment in distinctive methods. Customers would navigate to the Snow Lodge for the most recent girls’s types, and the Ski Chalet for males’s—a curated choice of seasonal appears to be like and vacation presents had been seamlessly woven into the expertise, providing a completely shoppable journey that inspired digital vacation procuring.
So as to add an additional layer of pleasure all through the expertise, the model included dynamic animations and customized gamification that engaged buyers and deepened shopper connections. Festive gamification included a scavenger hunt sport, classic video game-style Ski Racing Sport and a branded quiz that examined shopper’s data on the model’s lengthy and storied heritage. The scavenger hunt additionally unlocked an opportunity at an unique luxe cashmere giveaway, which prompted customers to discover all the retailer. Click on to learn extra in regards to the Vacation World of J.Crew.
Corona Vacation Seaside Hut
Constellation Model’s Corona invited new and longtime followers to Feliz Navi-Drip it prefer it’s sizzling with Snoop Dogg of their Vacation Seaside Hut expertise. The Mexican beer model revitalized one in every of their famed vacation commercials into an immersive expertise that transported guests to the identical palm tree-filled seashore sundown surroundings. The expertise amplified their vacation marketing campaign in VR and enabled customers to discover merchandise and have interaction with the model in new methods.
Followers dived into the vacation spirit with interactive options all through the expertise, equivalent to a customized arcade-style decoration assortment sport. Within the colourful string mild laden seashore hut, guests had been in a position to watch the aforementioned industrial and hold with model ambassador Snoop Dogg. Utilizing AR know-how, guests had been in a position to take an image with Snoop and create a customized, shareable vacation card. Guests had been additionally given an opportunity to match Snoop’s iconic look in the event that they entered the sweepstakes to win a limited-edition Talia Coles gown. Learn extra in regards to the digital experiences Obsess has created with Corona, together with the Vacation Seaside Hut.
Sephora X Cosmopolitan Gifting Suite
Famend Hearst publication Cosmopolitan collaborated with magnificence retailer, Sephora, and launched the Gifting Suite. The digital vacation expertise empowered customers looking for a scent for private indulgence or as a complicated present to find distinctive scent profiles for his or her vacation procuring wants. Redefining the perfume content material and on-line procuring expertise, the immersive expertise targeted round personalised luxurious and discovery.
Lined with stylish twinkly lights and festive disco ball-covered timber, the suite featured a curated choice of scents straight shoppable within the expertise and thoughtfully organized by notes. Central to the expertise was a Cosmo-esque quiz, the place buyers had been invited to unravel the nuances of their perfume preferences. Click on to learn extra in regards to the Sephora X Cosmopolitan Gifting Suite.
H-E-B Grocery Vacation Residence
Step into the Vacation Residence of beloved Texas-based grocery chain, H-E-B. An immersive wonderland of flavors, recipes and vacation merchandise unfolded by interactive options and cheerful animations. Adorned with festive decorations, the Texas-style residence featured a number of rooms prepared for the vacations. Customers had been greeted by digital chef avatars that guided buyers by basic recipes, overlaying appetizers, mains, sides and desserts. Every recipe pop-up was complemented by shoppable hyperlinks of H-E-B merchandise, providing a seamless shopping for journey that allowed customers to kick-start their vacation cooking.
The digital expertise additionally offered the model with a platform to highlight its philanthropic endeavors and wealthy historical past. An interactive scavenger hunt sport engaged customers by a discovery-driven instructional journey that unveiled details in regards to the model and unlocked unique vacation offers. Learn extra in regards to the digital grocery procuring expertise from H-E-B Grocery.
Laneige Digital World
Korean magnificence model, Laneige, launched a dreamy digital world that enabled buyers to discover fan-favorite merchandise and their model story in a completely immersive context. The expertise launched with discovery-driven video games and quite a lot of rooms devoted to completely different product strains, and enabled buyers to work together with merchandise in several methods, together with 3D views and multimedia content material round components and utility. The model commonly up to date the cloudscape to align with their advertising and marketing calendar, together with a full seasonal refresh that mirrored new choices and product releases for the 2023 vacation season. Festive updates included limited-edition collections, new flavors of the long-lasting Lip Sleeping Masks and a revamp of the basic scavenger hunt sport.
“The digital retailer is a robust buyer engagement software that can permit buyers to dive into Laneige’s distinctive scientific experience and entertaining digital content material, whereas additionally serving to them choose the precise product for his or her pores and skin wants, together with our bestselling Water Sleeping Masks and Lip Sleeping Masks,” quoted Julien Bouzitat, Chief Advertising and marketing and Digital Officer of Laneige guardian firm Amorepacific U.S. Learn extra in regards to the Laneige Digital World, and it’s continued evolution.
These examples solely scratch the floor of the limitless potentialities that may go right into a digital vacation expertise. To search out out extra on how one can create your personal vacation digital expertise, ebook a demo or electronic mail us at contact@obsessvr.com.
