Christopher Carey sits down with Oliver Woehler, XR Gross sales Lead EMEA at Lenovo, and Laura Keresztyén, Gross sales Affiliate at Arthur, to unpack what’s modified — and why the timing instantly feels totally different. ISE 2026 was filled with companions and clients swarming the demos, and Lenovo is utilizing the present to place a highlight on a brand new international partnership that’s designed to make enterprise XR simpler to purchase, simpler to deploy, and simpler to justify.
However the true hook is what they’re constructing on prime.
As a result of no one is shopping for headsets “as a result of headsets.” The query consumers hold asking is similar one we heard throughout ISE this 12 months: what’s the use case, what’s the worth, and how briskly can we show it?
Oliver and Laura lean into that pressure, after which take the dialog someplace extra attention-grabbing — the place immersive collaboration stops being a novelty and begins turning into a productiveness lever.
Laura shares how Arthur is bringing folks and AI into the identical digital workspace, and why the final two years have created what she calls an ideal match between AI and VR. The AI isn’t only a chatbot on the aspect; it’s exhibiting up as an lively participant within the room — shaping agendas, protecting groups on observe, organizing concepts, and pushing conferences towards precise subsequent steps.
Then the dialogue widens to the “the place the ROI lives” territory: coaching and digital twins. They tease why coaching is commonly the quickest win, how personalization modifications when AI is within the combine, and why digital twins get much more highly effective when you possibly can deliver folks inside them to stroll, annotate, brainstorm, and even work together with complicated methods in methods 2D screens can’t match.
For those who’re nonetheless on the fence about XR at work, that is the interview that may make you rethink what “able to scale” seems to be like in 2026.
Catch the complete video — earlier than your rivals do.
