Los Angeles, California, February third, 2026, Chainwire
Backed by High Client, Crypto and Cultural Buyers, BLUFF Shortly Emerges as a Quick-Rising Betting Platform Boasting Extra Than 125M Bets in Beta
BLUFF, the next-generation betting and leisure platform, has raised $21 million in strategic funding led by world blockchain know-how fund 1kx, with participation from Makers Fund, Most Frequency Ventures, Delphi Ventures Founders and different high-profile backers, together with sports activities champion & tech investor, Tristan Thompson. The crew contains former senior executives from Stake, Bet365, William Hill and Bodog, drawing on expertise working the world’s main betting platforms to ship a really novel gaming expertise. The crew will use the funds to advance the modern betting platform and launch at scale.
BLUFF is constructing a social centric betting platform and sportsbook designed for the following era of gamers. The platform prioritizes velocity, transparency and participant alignment, with prompt onboarding, real-time settlement, provably truthful video games and reward techniques that permit customers to take part immediately within the ecosystem they assist develop.
“After we started constructing BLUFF, we got down to create a betting platform for the brand new era of betters who prioritise quick, high-engagement gameplay, real-time experiences, actual stakes and the social power that defines how gamers interact on-line in the present day,” mentioned BLUFF’s Founder. “This funding, and the buyers who’ve backed us, validates our mission of what the way forward for on-line betting can seem like. Novel content material, user-experience obsessed, deep neighborhood focus, and hyper-engaging for all customers.”
The elevate follows an distinctive pre-release part, throughout which BLUFF has attracted over 600,000 sign-ups, sustained tens of 1000’s of day by day energetic customers and processed over 125,000,000 bets via its beta in 3 months alone. This early traction positions BLUFF as one of many fastest-scaling new betting platforms out there with strategic companions throughout crypto, gaming and shopper leisure.
“The velocity of execution and degree of natural demand we’ve seen from BLUFF is uncommon,” mentioned Peter Pan, Associate at 1kx. “They’re constructing a category-defining platform with the potential to grow to be the primary vacation spot in betting and leisure. BLUFF is strictly what the following era of customers is demanding.”
Past conventional iGaming and sports activities betting, BLUFF is constructing a unified expertise that blends betting, reside prediction markets, binary outcomes, and creator-led neighborhood occasions inside a single platform. Bluff additionally offers a VIP matching program to make the transition from legacy platforms reminiscent of Stake, Shuffle and Rollbit to Bluff as seamless as doable, providing market-leading bonuses, rewards and world-class VIP service via a 24/7 VIP concierge.
“We’re thrilled to again the BLUFF crew,” mentioned Andrew Willson, Associate at Makers Fund. “They create a deep, nuanced understanding of participant wants mixed with an modern method to firm constructing and platform design. By prioritizing gamers and providing a differentiated expertise, we anticipate BLUFF to grow to be a disruptive model within the betting area.”
To be taught extra and play now, go to Bluff.com.
####
About BLUFF
BLUFF is constructed for the brand new era of gamers. A worldwide sports activities betting and iGaming platform the place gaming, actual stakes, tradition, and neighborhood merge right into a single, steady loop to fulfill in the present day’s customers’ calls for. It begins as a betting platform and sportsbook and evolves into one thing a lot greater, with novel wager varieties, loot packing containers, and buying and selling that make for a novel betting expertise. Backed by world blockchain know-how fund 1kx, the founding crew contains senior executives and operators from Stake, Bet365, William Hill, Bodog, YOLO and different category-defining platforms, bringing a long time of expertise on the highest ranges of betting and gaming.
About 1kx
1kx is a research-driven, fundamentals-focused world funding agency. Based in 2018 by tech entrepreneurs Lasse Clausen and Chris Heymann, 1kx invests at key inflection factors for blockchain applied sciences to create breakthrough alternatives throughout industries. The agency’s mission is to develop the area experience and thought management required to speed up probably the most consequential markets rising on the intersection of blockchain and the broader economic system. As one of many top-performing and most institutionalized funds within the blockchain area, 1kx companions with a various world investor base, together with sovereign wealth funds, pension funds, endowments, foundations, fund of funds, companies, and household workplaces. Famend for its hands-on method, technical rigor, and unwavering long-term dedication to founders, 1kx has empowered over 150 visionary startups to scale transformative tasks whereas delivering enduring returns for its buyers.
To be taught extra, go to https://1kx.capital/ or @1kxnetwork on X.
Contact
BLUFF[email protected]
