Fraud is rising extra subtle and has turn out to be supercharged by generative AI, deepfakes, and more and more organized social-engineering networks. The altering dynamics have compelled each banks and fintechs to rethink their defenses as criminals adapt quicker, extra steadily, and with extra personalised assaults. Throughout fintech, it’s clear that conventional fraud controls are not sufficient to guard clients.
However whereas your entire trade is going through the identical escalating threats, fintechs have been particularly inventive in rolling out new layers of safety. Over the previous yr, a handful of standout options have emerged that fight fraud by proactively shaping buyer conduct, interrupting social-engineering techniques, and shutting gaps that legacy methods can’t attain. Listed here are three distinctive new improvements value watching (and borrowing).
Revolut’s geolocation restrictions
Revolut launched a security characteristic yesterday that permits customers to limit cash transfers to particular, user-approved geographic areas. If a switch request is created from the client’s gadget, however takes place at a location that the client has not listed, the app blocks the transaction mechanically, even when the fraudster has the person’s credentials. The characteristic makes use of each gadget GPS and Revolut’s inside threat engine to scale back account takeover losses.
Why banks ought to care:Geolocation locking provides a low-friction layer to fraud protection, particularly for lowering licensed push cost fraud (APP) and account takeovers. By having the person decide their restricted, “protected” areas, banks might provide customers extra granular management over how and the place their cash can transfer.

Monzo’s and Robinhood’s in-app rip-off warnings
Each Monzo and Robinhood assist customers decide whether or not an inbound name claiming to be from the financial institution is official. When a buyer is on a name and opens their cellular app, the app shows a banner that clearly communicates that the decision they’re on is just not with the financial institution. In Robinhood’s case, the message states, “We aren’t at present making an attempt to name you. If the caller says they’re from Robinhood, they aren’t. Dangle up.”
Why banks ought to care:Impersonation scams are one of the crucial costly types of APP fraud. Including an in-app, real-time verification banner is an very simple however efficient technique to interrupt fraudsters.
iProov’s deepfake-resistant biometric verification
iProov is preventing deepfakes with biometric verification that detects AI-generated faces and artificial video spoofing. The corporate analyzes pixel-level mild reflections, which it calls “liveness assurance,” and makes use of deepfake-detection fashions to determine whether or not a reside person is current. That is changing into important for distant KYC, account restoration, and high-risk authentication.
Why banks ought to care:Banks more and more depend on distant onboarding and passwordless authentication, however deepfakes are actually capable of defeat most of the legacy selfie-verification methods launched prior to now decade. Deploying deepfake-resistant biometrics is changing into important to stop fraudulent account opening and social-engineering-driven account resets.
Every of those options has one factor in frequent: they put friction in precisely the fitting place. The friction isn’t utilized to each transaction, they usually received’t deter trustworthy clients, however they’ll assist cease fraud in frequent locations. Through the use of smarter triggers, real-time context, and design decisions, fintechs are capable of interrupt fraudsters. And whereas every answer received’t cease all fraud, they deal with a few of the heavy lifting whereas minimizing the burden of friction on finish customers.
Photograph by Pixabay
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